Critics may have been lukewarm on Hugh Jackman’s new musical, The Greatest Showman, but it seems that audiences have embraced it wholeheartedly – the film has broken box office records for audience “hold”.
Broadway World reports that the (US) take jumped 78 per cent to $12 million in its second weekend, compared to $8.8 million in opening weekend. This represents a new record for a film showing in more than 3,000 cinemas. That fact that the P T Barnum musical also opened over the Christmas period makes this even more impressive.
Even if you don’t care for the film, our feeling is that a success for Greatest Showman, which features music from Benj Pasek and Justin Paul, brings Zac Efron back to the genre and is helmed by an untested, first-time director, would be a symbolic win for the musical genre in general. It doesn’t hurt that, unlike La La Land before it, talented Broadway stars such as Keala Settle are being praised so much.