After a slow start, The Greatest Showman has broken box office records

Critics may have been lukewarm on Hugh Jackman’s new musical, The Greatest Showman, but it seems that audiences have embraced it wholeheartedly – the film has broken box office records for audience “hold”.

Broadway World reports that the (US) take jumped 78 per cent to $12 million in its second weekend, compared to $8.8 million in opening weekend. This represents a new record for a film showing in more than 3,000 cinemas. That fact that the P T Barnum musical also opened over the Christmas period makes this even more impressive.

Even if you don’t care for the film, our feeling is that a success for Greatest Showman, which features music from Benj Pasek and Justin Paul, brings Zac Efron back to the genre and is helmed by an untested, first-time director, would be a symbolic win for the musical genre in general. It doesn’t hurt that, unlike La La Land before it, talented Broadway stars such as Keala Settle are being praised so much.

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